Logo & Branding
A complete logo package — not just one file
Every logo we design comes as a full set of variations and file formats, so your brand looks right wherever it appears — website, social, print, signage and beyond.
The problem most businesses face
Ever received a logo and not known what to do with it?
Most businesses get handed a single JPG of their logo — and that's it. The problem? A JPG has a solid background, goes blurry the moment you try to make it bigger, and falls apart the second you need it on a dark header, a printed sign, an embroidered shirt, or even a clean social profile. So you end up without the files you actually need, paying a designer to re-create or re-export what should have been delivered in the first place.
Even when businesses do receive multiple files, they often don't know which one to use where. Is the PNG for the website or the print? What's an EPS for? Do I send the SVG or the PDF to the signwriter? It shouldn't be a guessing game. That's why every logo we design comes as a complete, organised package — multiple variations for every placement, delivered in six clearly labelled file formats that cover everything from a tiny website favicon to a full-scale printed billboard. You'll always know exactly which file to reach for, and you'll never have to chase one down again.
Logo Variations
One logo, built for every background
A professional logo isn't one file — it's a complete set of variations, each designed for a specific placement. Here are our recent brands shown across their core configurations.
Velocity Websites
Normal
Inverse
Stacked
Inverse Stacked
Icon Only
pleyr-x
Primary
Primary — Inverse
Stacked
Stacked — Inverse
The Recycling Games
Primary
Primary — Inverse
Stacked
Stacked — Inverse
Gamified Technologies
Primary
Primary — Inverse
Icon
Icon — Inverse
Return for a Cause
Primary
Primary — Inverse
Stacked
Stacked — Inverse
Urban Mining
Primary
Primary — Inverse
Stacked
Stacked — Inverse
Every package also includes these configurations:
Icon alone
For app icons, favicons and profile pictures
Wordmark only
No tagline — for tight spaces and small sizes
With tagline
Full lockup when space allows
Black & white
Single-colour versions for one-colour print
File Types & Deliverables
Every file you'll ever need — explained
Most businesses receive a logo and have no idea which file to use where. Here's the plain-English breakdown of every format we deliver, and why you need each one.
SVG · EPS · PDF · AI
Built from mathematical paths — they scale infinitely without ever losing quality. From a pen mark on a business card to a sign on a building, the logo stays perfectly sharp. These are your master files.
PNG · JPG
Built from pixels — tiny coloured dots. Perfect for screens and everyday web use, but if you enlarge them beyond their original size they go blurry. That's why you always need the vector versions for print.
PNG
The everyday workhorse. Has a transparent background, so your logo sits cleanly over any colour, photo or pattern on your website and social media.
Best for: Websites, social media, documents
JPG
For flat, solid backgrounds. No transparency — best when your logo sits on a white or coloured block. Small file size, great for email signatures.
Best for: Email signatures, solid-background placements
SVG
Your website's secret weapon. Scales from a tiny favicon to a full-screen banner without ever going blurry or losing sharpness.
Best for: Websites — sharp at any size
The universal sharer. Opens on any device without special software and keeps everything razor-sharp. Ideal for sending to printers or partners.
Best for: Sharing, printing, universal viewing
EPS
The professional print file. The format commercial printers, sign makers and merchandise suppliers ask for — scales to any print size.
Best for: Signage, merch, commercial print
AI
The master original — the editable Adobe Illustrator file your logo was built in. Every other format is exported from this. Keep it safe; it's the source of everything.
Best for: Future edits, re-exports, the master file
The full package, every time
Every logo package includes all variations, in all six file formats — so you're covered for websites, print, social, signage and future edits.
Pricing
Choose your branding package
Every package includes the full set of variations and all six file formats.
Logo Refresh
$180
Businesses with an existing logo that needs cleaning up.
- Refined logo files
- Inverse (white) version
- All 6 file formats (PNG, JPG, PDF, SVG, EPS, AI)
- Website-ready files
- Basic colour alignment
New Logo Design
$390
New businesses that need a professional logo before the website is built.
- 2–3 logo concepts to choose from
- Primary, stacked & icon variations
- With and without tagline
- Inverse (white) + black & white versions
- All 6 file formats (PNG, JPG, PDF, SVG, EPS, AI)
- Colour direction
Brand Starter Kit
$690
Businesses that need a complete visual identity, not just a logo.
- Everything in New Logo Design
- Colour palette with hex codes
- Font direction & pairing
- Social profile assets (avatar, cover, story tile)
- All 6 file formats across every variation
- Brand guide PDF
Logo and branding services are available as add-ons and may affect turnaround time. Delivered with the help of trusted creative partners.
Get Started
Tell us about your logo
A few quick questions so we know what you need — whether that's a refresh, a new design, or a full brand kit.
What else can we help with?
Websites are what we do — and we can design your social posts too. Pick where you'd like to head next.
Start your website brief
Tell us about your business and goals — we'll come back with the best next step for your brand.
Start My BriefView website packages
Compare packages, pricing and inclusions side by side to find the right fit for your business.
View PackagesSocial 1:1 tiles
Ten custom-designed social posts, each composed from scratch around your brand and message.
View Social Posts