Custom Software
Software that runs your business
We don't just build websites. We build custom business management tools, client portals, loyalty programs, booking systems, and AI-powered automation — all tied seamlessly to your website and CMS, on one unified platform.
Capabilities
What we can build
The full range of what we can build — from CRMs and client portals to booking systems and AI automation, all on one unified platform. Not every project is one we can take on at once, but this is the scope.
Business Management Tools
Custom databases, dashboards, and management tools built around your exact operations.
CRM & Lead Pipelines
Track leads, manage contacts, visual sales pipeline, automated lead scoring and assignment.
Project Management
Project tracking, status pipelines, milestones, task assignment, progress reporting.
Inventory & Stock
Product catalogues, stock levels, reorder alerts, supplier management, SKU tracking.
Staff & Roster Management
Worker databases, skills tracking, shift scheduling, availability management, compliance records.
Document Management
Secure document storage, version control, compliance tracking, digital signatures, expiry alerts.
Customer Engagement
Loyalty, referrals, competitions, and promotions that keep customers coming back.
Loyalty Programs
Points systems, tiered memberships, reward redemption, member dashboards, progress tracking.
Referral Systems
Unique referral codes, click tracking, commission management, automated payout calculation.
Competition & Giveaway Engines
Entry collection, eligibility verification, randomised draws, winner management, recording links.
Discount & Promotion Management
Campaign creation, package-specific discounts, claim tracking, expiry management, terms enforcement.
Email Marketing Automation
Triggered email sequences, welcome flows, nurture campaigns, transactional emails on domain events.
Booking & Scheduling
Custom booking systems with calendar sync, availability management, and automated reminders.
Custom Booking Systems
Service-based bookings, time slot management, capacity control, double-booking prevention.
Appointment Scheduling
Customer self-booking, staff calendar sync, automated confirmations and reminders.
Resource Allocation
Room and equipment booking, resource conflict detection, utilisation reporting.
Google Calendar Integration
Two-way sync with Google Calendar, Outlook, and other calendar systems via OAuth connectors.
Automated Reminders
Email reminders before appointments, follow-up sequences, no-show tracking, rebooking flows.
Financial & Payments
Stripe-powered payments, subscriptions, invoicing, and commission management.
Payment Processing
Stripe integration for one-time payments, deposits, and full custom checkout flows.
Subscription Billing
Recurring subscriptions, plan management, upgrade and downgrade flows, automatic renewal handling.
Invoice Generation
Automated invoice creation, PDF export, payment tracking, overdue alerts, reconciliation.
Commission & Payout Tracking
Referral commissions, affiliate payouts, payment status management, payout history and methods.
Multi-Tier Pricing
Package-based pricing, sale management, dynamic pricing rules, quote generation, deposit plans.
AI-Powered Features
Built-in AI — chatbots, content generation, data extraction, image, audio, and video.
AI Chatbots & Assistants
In-app AI agents that can read, create, and update records and call backend functions on command.
WhatsApp & Telegram Agents
AI agents on messaging platforms — customers chat, the agent handles requests and takes action 24/7.
Content Generation
AI-generated copy, product descriptions, summaries, and marketing content via GPT, Gemini, or Claude.
Data Extraction
Parse PDFs, CSVs, images, and spreadsheets into structured database records automatically.
Image & Video Generation
AI-generated images for products, marketing, and social content. AI video generation for promos.
Audio Transcription & TTS
Transcribe audio to text with Whisper. Generate natural speech in 30+ languages.
Integrations & Automation
Connect 60+ services and automate workflows across your entire business.
60+ OAuth Connectors
Google Workspace, Slack, Xero, HubSpot, Salesforce, Notion, GitHub, Gmail, Outlook, Teams, and more.
Scheduled Automations
Cron-based tasks — daily reports, weekly summaries, data cleanup, recurring notifications.
Event-Triggered Workflows
Automatically fire when records are created, updated, or deleted — no manual intervention needed.
Webhook Handlers
Receive and process webhooks from any external service — Stripe, Typeform, custom APIs, and more.
Custom API Integration
Connect to any external API via backend functions with secure secret and API key management.
Multi-Step Workflows
Chain automations with conditions, delays, and branching logic for complex multi-step processes.
Data & Analytics
Custom dashboards, reporting, and real-time data visibility across your operations.
Custom Dashboards
Real-time KPI dashboards, visual metrics, progress tracking, team performance views.
Reporting & Exports
PDF report generation, CSV and Excel exports, scheduled report delivery, custom data views.
Data Import
Bulk import from CSV, Excel, or JSON files — map columns to entity fields automatically.
Real-Time Updates
Live data sync via WebSocket — dashboards and lists update instantly as data changes.
Analytics Tracking
Custom event tracking, user behaviour analytics, conversion funnels, session recording.
Portals & Access Control
Secure, role-based access for clients, staff, and administrators — each seeing only what they need.
Client Portals
Secure login area for clients — view projects, upload assets, send messages, track progress.
Staff Portals
Role-based access for team members — manage assigned tasks, view schedules, update records.
Admin Dashboards
Full back-office control — manage all data, users, settings, and operations from one place.
Role-Based Access
Custom roles (admin, user, manager, contractor) with granular permissions per entity and field.
Multi-Tenant Security
Each user sees only their own data — row-level security enforced at the database level.
We can't take on every project
Custom software is intensive work, and we deliberately keep our workload small so every project gets the attention it deserves. The capabilities above show the full scope of what we can build — but not everything we can take on right now.
Submit a brief and tell us what you need. We'll review your requirements, work out the scope, and let you know honestly whether we can dedicate the time to do it justice.
Case Study · In Progress
Labourwave Solutions
A complete labour hire management platform — worker database, job dispatch, client and worker portals, compliance tracking, timesheets, invoicing, and reporting — all tied seamlessly to their website and CMS on one unified platform.
Worker Database
Comprehensive worker profiles with skills, certifications, licenses, availability status, and full work history — all searchable and filterable.
Built with: Custom entities with relationships, filtering, and real-time updates
Job Dispatch & Assignment
Create job requests, match workers by skill and availability, assign placements, and track status from request to completion.
Built with: Custom status pipelines, automated workflows, and entity-triggered automations
Client Portal
Businesses log in to request workers, track active placements, view invoices, and manage their account — without calling or emailing.
Built with: Authenticated client portal with role-based access and row-level security
Worker Portal
Workers log in to view assigned shifts, accept or decline work, submit timesheets, and update their profile and compliance documents.
Built with: Multi-tenant staff portal with file uploads and secure document management
Compliance Management
Track certification expiry, license renewals, and induction status with automated alerts before documents lapse.
Built with: Scheduled automations for expiry alerts + secure private file storage
Timesheet & Time Tracking
Digital timesheets with approval workflows, automatic hours calculation, and one-click export to payroll systems.
Built with: Approval workflows, data export, and automated status transitions
Invoice Generation
Automated invoicing based on completed placements and approved timesheets, with PDF export and payment tracking.
Built with: PDF generation via backend functions + Stripe payment tracking
Reporting Dashboard
Real-time views of active placements, worker availability, revenue, compliance status, and operational KPIs.
Built with: Custom dashboard with real-time WebSocket data sync
Website & CMS Integration
The entire system is seamlessly tied to their public website and content management system — one unified platform, one login.
Built with: Single-platform architecture — website, CMS, and custom software in one app
This is one example. The same platform can power a loyalty program for a retail chain, a booking system for a wellness studio, a referral engine for a service business, or a full SaaS product — whatever your business needs to run smarter.
Tell us what you needHow We Work
How we build your software
A clear, staged process — you see results at every step, not months later.
Discovery & Scoping
We map your operations
We sit down with your team to understand your workflows, pain points, and exactly what the software needs to do. No assumptions — we document every requirement.
Architecture & Design
We design the system
We architect the data models, user roles, workflows, and integrations. You see wireframes and system diagrams before any code is written.
Build & Iterate
We build in stages
We build the software in functional stages — you test each module as it's completed, provide feedback, and we refine. No waiting months to see results.
Launch & Support
We launch and maintain
We deploy the software, train your team, and provide ongoing support and enhancements. The platform evolves as your business grows.
Ready for a website built around your business?
Websites are what we do — and we can take care of your logo and social posts too. Here's every way to get started.
Start your website brief
Tell us about your business and goals — we'll come back with the best next step for your brand.
Start My BriefView website packages
Compare packages, pricing and inclusions side by side to find the right fit for your business.
View PackagesLogo & branding
A complete logo package — every variation and file format, so your brand looks right wherever it appears.
View LogosSocial 1:1 tiles
Ten custom-designed social posts, each composed from scratch around your brand and message.
View Social Posts